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MKT101 Multiple Choice Questions​

MKT101_SU26_RE_568546 . Multiple Choice

Question 1
(Choose 1 answer)
A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on:
A. psychographics
B. a combination of demographics and psychographics
C. behavioral characteristics
D. a combination of demographics and benefits sought

Question 2
(Choose 1 answer)
Which statement is true when it comes to customer satisfaction?
A. Satisfied customers can switch to competitors
B. Dissatisfied customers can have positive impacts on the business image
C. Satisfied customers might have positive effects on company sales
D. Dissatisfied customers can buy business products again

Question 3
(Choose 1 answer)
Prospecting is the step in the selling process in which the salesperson ________.
A. gathers information about a prospective customer before making a sales call
B. meets the customer for the first time
C. identifies qualified potential customers
D. tells the product's "value story" to the customer

Question 4
(Choose 1 answer)
Johnson Business Solutions, Inc. maintains one sales force for its copy machines and a separate sales force for its computer systems. Johnson Business Solutions utilizes a___________ structure.
A. product sales force
B. customer sales force
C. territorial sales force
D. integrated sales force
E. complex sales force

Question 5
(Choose 1 answer)
At minimum, a marketing channel consists of a producer and a ___________.
A. wholesaler
B. agent
C. broker
D. intermediary
E. customer

MKT101 Multiple Choice Questions​

Question 6
(Choose 1 answer)
Which of the following represents the most dramatic force shaping a marketer's destiny?
A. technological environment
B. natural environment
C. legal-political environment
D. deregulation
E. partnership marketing

Question 7
(Choose 1 answer)
Gillette is selling a set of shave and replacement razor at a combination price. This is an example of:
A. By-product pricing
B. Captive-product pricing
C. Product bundle pricing
D. Optional product pricing

Question 8
(Choose 1 answer)
Products that consumers either do not know about or know about but do not normally consider buying are called:
A. Unsought Product
B. Specialty Product
C. Shopping Product
D. Convenience Product

Question 9
(Choose 1 answer)
Walmart is famous for using what important type of value pricing?
A. competition-based pricing
B. everyday low pricing
C. cost-plus pricing
D. break-even pricing
E. penetration pricing

Question 10
(Choose 1 answer)
With a higher volume of product, most companies can expect to _______________
A. gain economies of scale
B. become less efficient
C. see fixed costs increase
D. have a straight, horizontal learning curve
E. find competitors using the experience curve strategically

MKT101 Multiple Choice Questions​

Question 11
(Choose 1 answer)
A consumer is considering buying a new smartphone and starts researching different brands online. Which stage of the buyer decision process is this?
A. Purchase decision
B. Post-purchase behavior
C. Information search
D. Need recognition

Question 12
(Choose 1 answer)
What is the only element in the marketing mix that produces revenue?
A. Product
B. Price
C. Promotion
D. Place

Question 13
(Choose 1 answer)
Why is defining the problem the most critical step in marketing research?
A. It ensures the use of big data analysis techniques
B. It guides the entire research process
C. It reduces the cost of research
D. It eliminates the need for further steps

Question 14
(Choose 1 answer)
Monty Boyd travels frequently on West Coast Airlines for his job as an account manager. Monty earns points for every mile he flies, and he will soon have enough points to receive a free airline ticket. West Coast Airlines is building a customer relationship with Monty using which of the following?
A. publicity
B. POP reward
C. premium reward
D. sweepstakes program
E. frequency marketing program

Question 15
(Choose 1 answer)
________ is to divide a market into distinct groups of buyers who have different needs, characteristics, or behaviors and who might require separate marketing strategies or mixes.
A. Segmentation
B. Market targeting
C. Differentiation
D. Positioning

MKT101 Multiple Choice Questions​

Question 16
(Choose 1 answer)
Which statement is true about growth stage in product life cycle?
A. There is no competition in this stage
B. Supply and Demand in this stage is equal
C. If companies do not growth in revenue or market share they will be in behind
D. This stage company selling with very cheap price as cash cow strategy

Question 17
(Choose 1 answer)
All of the following are accurate descriptions of modern marketing EXCEPT which one?
A. Marketing is the creation of value for customers.
B. Marketing is managing profitable customer relationships.
C. Selling and advertising are synonymous with marketing.
D. Marketing involves satisfying customers' needs.
E. Marketing is used by for-profit and not-for-profit organizations.

Question 18
(Choose 1 answer)
What criteria should a company use to assess the effectiveness of its marketing strategies in influencing consumer behavior?
A. Sales volume and market share
B. Brand awareness and customer loyalty
C. Advertising spend and distribution coverage
D. Product features and pricing

Question 19
(Choose 1 answer)
You have decided to use only closed-ended questions on your survey. Which of the following questions would NOT be found on your survey?
A. Do you like chocolate?
B. What is your gender?
C. Do you work full-time or part-time?
D. What do you like about your teacher?
E. In which month do you plant your garden?

Question 20
(Choose 1 answer)
A product's market position is the degree to which ... value its important attributes.
A. Retailers
B. Customers
C. Manufacturers
D. Wholesalers

MKT101 Multiple Choice Questions​

MKT101_SU26_RE_568546 - Multiple Choice

Question 21
(Choose 1 answer)

A business buyer decides to purchase a new type of software after consulting with multiple departments and stakeholders. This decision process is known as:
A. Systems selling
B. New-task buying
C. Influencer marketing
D. Group buying

Question 22
(Choose 1 answer)

The goal of ____________ is to make an advertisement so useful or entertaining that people want to watch it.
A. branded entertainment
B. advertainment
C. audience engagement
D. continuity scheduling
E. pulse scheduling

Question 23
(Choose 1 answer)

In the aftermath of the Great Recession, consumers have become ____________.
A. more value conscious
B. less value conscious
C. more interested in prestige pricing
D. less interested in price cutting
E. more loyal to prestigious products

Question 24
(Choose 1 answer)

Vast numbers of consumers are aware of your product. It is now your goal to enhance preference for your product. You plan to use nonpersonal communications through print media and display media. This will include all of the following EXCEPT ____________.
A. Newspapers
B. Magazines
C. Internet "chats"
D. TV commercials
E. Billboards

Question 25
(Choose 1 answer)

When the advertising objective is to build primary demand for a new product category, ____________ advertising will most likely be used.
A. persuasive
B. informative
C. comparative
D. patronage
E. institutional

MKT101 Multiple Choice Questions​

Question 26
(Choose 1 answer)
The distinction between a consumer product and an industrial product is primarily based on:
A. The physical characteristics of the product
B. The price of the product
C. The purpose for which the product is purchased
D. The distribution channels used to sell the product

Question 27
(Choose 1 answer)
To attract a wider customer base, UNIQLO might introduce a basic line of t-shirts at a low price point. This pricing strategy is known as:
A. Psychological pricing
B. Market skimming pricing
C. Market penetration pricing
D. Premium pricing

Question 28
(Choose 1 answer)
Typically, producers who use captive-product pricing set the price of the main product _____ and set _____ on the supplies necessary to use the product.
A. low; low markups
B. high; low markups
C. low; high markups
D. high; high markups
E. moderately; moderate markups

Question 29
(Choose 1 answer)
When analyzing the demographic environment, we can study:
A. Location, age, gender, race
B. Age, gender, race, customer behaviors
C. Population density, lifestyles, location, age
D. Location, gender, interests, age

Question 30
(Choose 1 answer)
Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called _____.
A. customer lifetime value
B. customer perceived value
C. customer relationship management
D. database marketing
E. societal marketing

MKT101 Multiple Choice Questions​

Question 31
(Choose 1 answer)
Which product level adds customer value by offering additional services and benefits?
A. Potential Product
B. Core Product
C. Actual Product
D. Augmented Product

Question 32
(Choose 1 answer)
__________ is the amount of money charged for a product or service. It is the sum of all the values that consumers give up in order to gain the benefits of having or using a product or service.
A. Cost
B. Profit
C. Price
D. Promotion

Question 33
(Choose 1 answer)
Which of the following is a reason for a company to raise its prices?
A. to address the issue of overdemand for a product
B. to win a larger share of the market
C. to use excess capacity
D. to boost sales volume
E. to balance out decreasing costs

Question 34
(Choose 1 answer)
Today's consumers do not need to rely on marketer-supplied information about products and services because they can use __________ to seek out a wealth of information.
A. marketing communications
B. direct marketing
C. the Internet and other technologies
D. mass market media
E. informative advertising

Question 35
(Choose 1 answer)
Logos, uniforms, brochures, and company trucks are all examples of __________ that can be used to help a company create a visual image for the public.
A. direct marketing
B. social marketing
C. public service activities
D. corporate identity materials
E. buzz marketing materials

MKT101 Multiple Choice Questions​

Question 36
(Choose 1 answer)
Which of the following is NOT a disadvantage of a product sales force structure?
A. extra selling costs involved with multiple sales visits from separate visions
B. overlapping use of resources with big customers
C. salespeople spending time to see the same customer's purchasing agents
D. increased customer delivery time

Question 37
(Choose 1 answer)
In business buying behavior, what does the term "derived demand" refer to?
A. Demand that fluctuates with the business cycle
B. Demand for business products stemming from demand for consumer products
C. Demand created by aggressive marketing tactics
D. Demand for luxury business goods

Question 38
(Choose 1 answer)
When two Taco Bell restaurants have a disagreement over who should be able to sell in quantity at a discount to the local high school band, they are in a __________ conflict.
A. vertical
B. conventional channel
C. logistics
D. horizontal
E. functional

Question 39
(Choose 1 answer)
Companies usually develop __________ rather than __________.
A. single products; product families
B. product lines; single products
C. product families; product lines
D. product brands; product images
E. product images; product brands

Question 40
(Choose 1 answer)
In the AIDA model, the D stands for __________.
A. demand
B. desire
C. data
D. do-it-yourself
E. decoding

MKT101 Multiple Choice Questions​

Question 41
(Choose 1 answer)
In the 2024 admission announcement of a university, there is a sentence: Over the past 25 years since its establishment, we have always taken the quality of training as the most important thing. This sentence has the effect of:
A. Simply advertising
B. Reminding students and lecturers to try hard
C. Positioning the image of the school in society
D. Determining the school's goals

Question 42
(Choose 1 answer)
Which of the following is the best advice about creating research questionnaires?
A. Use simple and direct language.
B. Questions should not be arranged in any particular order.
C. Ask difficult questions in the beginning to weed out uninterested respondents.
D. Ask personal questions in the middle of the instrument.
E. Avoid any personal questions that may make some respondents uncomfortable.

Question 43
(Choose 1 answer)
A technological advancement provides a new opportunity for a company to innovate. This is an example of which type of environmental force?
A. Political
B. Economic
C. Technological
D. Cultural

Question 44
(Choose 1 answer)
Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg's want now has become a ___________.
A. need
B. necessity
C. demand
D. exchange
E. transaction

Question 45
(Choose 1 answer)
Which form of data below can usually be obtained more quickly and at a lower cost than the others?
A. primary
B. survey research
C. experimental research
D. secondary
E. observational research

MKT101 Multiple Choice Questions​

Question 46
(Choose 1 answer)
Which product will most likely by exclusively distributed?
A. BMW cars
B. Levi's blue jeans
C. Bazooka bubble gum
D. Prairie Farms yogurt
E. Coca-Cola

Question 47
(Choose 1 answer)
Fixed costs __________ as the number of units produced increases.
A. decrease
B. increase
C. divide in half
D. remain the same
E. increase at a diminishing rate

Question 48
(Choose 1 answer)
Cause-related marketing is a __________.
A. response to customer needs
B. primary form of environmental awareness
C. primary form of corporate giving
D. lobbying response to corporate legislative problems
E. attempt to influence consumers' core beliefs

Question 49
(Choose 1 answer)
Blockbuster offer DVD rentals through its Total Access online rental service and through its bricks-and-mortar stores. This is an example of a __________.
A. contractual VMS
B. administered VMS
C. horizontal marketing system
D. conventional distribution channel
E. multichannel distribution system

Question 50
(Choose 1 answer)
A small-scale, low-capacity business that sells a new product in a heterogeneous market should choose:
A. Differentiated Marketing Strategy
B. Undifferentiated Marketing Strategy
C. Concentrated Marketing Strategy
D. Product Development Strategy

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